PIXELearning acquired by Milamber Investments
Posted in Interview, Press Release on April 14th, 2011 by admin – Be the first to comment
(London: 14 April 2011): PIXELearning (PIXEL), a global leader in business simulations and games-based learning in the e-learning marketplace, has been acquired by Milamber Investments in a cash and share deal.
The company provides custom as well as off-the-shelf games and immersive learning services to blue chip customers, business schools and colleges.
Investors in PIXEL include regional VC fund Advantage West Midlands and loan fund Advantage Transition Bridge Fund. Both, along with others, will become shareholders in Milamber Group.
Andy Hasoon, CEO of Milamber Group, joins the PIXEL board. Richard Smith remains CEO of PIXEL and will continue to spearhead the growth of the company.
Richard Smith says, ”We have been working with Milamber since April 2010 when I took over as CEO of PIXEL. During that time we have made significant progress to move from a bespoke serious games and immersive simulations company to having a suite of products that are also off-the shelf such as PIXEL’s finance, business, entrepreneurship, sales and leadership simulations, plus ‘must have’ products such as our ‘diversity’ and ‘data security’ simulations – we plan to make many more over the coming years”.
In addition, says Smith, “We have put in place development and distribution arrangements with companies such as Reality Works, Global Novations and Pearson Education. Teaming up with Milamber gives us the ability to take the next step in our growth.”
Headquartered in the Serious Games Institute at Coventry University’s Technology Park, PIXELearning has pioneered the application of computer games and simulation techniques to create world-class technologies and tools for education, training and marketing communications in the corporate environment.
PIXELearning has an excellent track record in developing innovative solutions to business learning issues. Recent examples include the creation of a new recruit induction programme for KPMG and an online game for HP to help employees understand good practices for data security. Its client list includes 3M, PriceWaterhouseCoopers, Shell, Comcast, and CocaCola.
Milamber is already working to bring access to capital, management resources, and scale to PIXEL’s product portfolio. Says Hasoon, “We have the expertise and experience to build a global distribution footprint and access content and development partners who can help grow this business significantly”.
Notes for editors
For further information contact:
Andy Hasoon, Milamber Group Ltd
Email: andy.hasoon@milambergroup.com
Tel: +44 (0) 247 623 6971







